Welcome to the Brighter side of banking.

Last week was one of great celebration within the bank, as we launched our refreshed brand positioning; Bank Brighter.

We’re here to make Banking Brighter.

Banking Brighter is optimistic. It’s active. It’s smart.

It speaks with a sense of positivity and confidence.

It talks to the serious banking credentials and intelligence behind our products.

It encapsulates our customer and community first focus and provides a simple, human promise for us to live up to, every day.
 

At Hume Bank, we have a rich history. A heritage grounded in humanity, authenticity and a genuine desire to help and support people in our community. This same heritage is what sets us apart. When we considered how we build on the success of the last 64 years, it became clear that our desire to support each and every customer on life’s great adventures is what will enable growth, transformation and our future success.

Partnering with our lead agency Mustard Creative we sought to define a relevant and compelling brand proposition for the customer of today and tomorrow.

Jason Woolhouse, Chief Design and Marketing Officer at Hume Bank, said “Bank Brighter allows us to start a new conversation with our customers. We’re committed to seeding this ethos throughout the bank, and ensuring each and every customer interaction reflects Bank Brighter. It’s about simplifying our processes, our language and empowering staff to build meaningful connections with our customers. Importantly, our strengthened brand positioning encapsulates our customer and community first focus, being customer-owned is something we’re proud of and we want our customers to be a part of the journey. The future is definitely bright.”

Welcome to the Brighter side of banking. Find out more below:

humebank.com.au/bankbrighter